Alex Ma

RSVP | Nov 2023 – Mar 2024 | Sydney

Product Manager and Front-end Developer

1. Initiated and executed comprehensive data analysis projects upon joining RSVP, leveraging diverse data sources to drive strategic decision-making and guide product development initiatives.

2. Conducted in-depth data analysis on user demographics, identifying trends and insights crucial for platform sustainability. Recognized the importance of attracting a younger demographic and spearheaded targeted marketing initiatives to diversify the user base.

3. Worked with third party digital marketing company AdsVisible, performing marketing data analysis and providing critical insights for marketing strategy.

4. Collaborated on a marketing campaign with Channel 10, utilizing data analysis to optimize campaign effectiveness and ROI through iterative adjustments.

5. Led the design and implementation of user feedback mechanisms, gathering and analyzing user responses to drive product development and marketing strategies.

6. Utilized advanced data analysis techniques to align product development with user preferences, enhancing overall user satisfaction. Provided business insights derived from user feedback data to third-party companies to support their marketing strategy decision-making processes.

7. Employed SEO strategies and content optimization techniques to enhance website visibility in search engine results pages (SERPs), leveraging analysis of SEO data to expand keyword coverage and relevance effectively.

8. Formulated and executed a robust product strategy focused on addressing challenges through innovative user privileges and repositioning efforts, resulting in increased user engagement and satisfaction.

9. Orchestrated the optimization of product logic and user experience, integrating features to enhance authenticity and mitigate fraudulent behavior.

10. Implemented data-driven decisions in introducing a free tier service and paid user privileges, optimizing conversion rates and revenue metrics.

11. Undertook meticulous maintenance and debugging efforts, resulting in improved system stability and reliability.

12. Played a key role in overhauling the frontend architecture and transitioning the RSVP app to React Native, enhancing agility and scalability.

13. Directed comprehensive product testing initiatives to enhance system stability and ensure seamless user experiences.

WikiFX | Jan 2020 – May 2021 | Sydney

Customer Manager

1. Led comprehensive Data Analysis initiatives to analyze event applications, attendance patterns, and client surveys. Provided actionable insights into event acceptance rates, contributing to strategic decisions.

2. Leveraged strong communication skills to gather feedback from users and stakeholders, effectively addressing customer requirements to ensure a positive user experience.

3. Prepared weekly and quarterly customer reports, along with in-depth data analysis, providing insights and suggestions to higher-level managers to improve the customer management process.

4. Cultivated and sustained client relationships through proactive communication and adept problem-solving, promptly addressing client needs and requirements.

5. Delivered comprehensive customer support by swiftly responding to inquiries, resolving issues, and ensuring utmost client satisfaction, thereby fostering enduring partnerships and loyalty.

6. Utilized predictive analytics to forecast customer behavior and preferences, facilitating proactive resource allocation and personalized service delivery, resulting in enhanced overall customer experience and retention rates.

7. Collaborated with the marketing team to analyze customer demographics and behaviors, providing insights that guided the development of personalized marketing campaigns tailored to specific customer segments.

Claydata | Apr 2018 – Jul 2019 | Sydney

IT Analyst

1. Led requirements gathering efforts by collaborating closely with stakeholders to ensure alignment with business objectives and project deliverables. Employed data-driven approaches to document detailed user stories and storyboards, guiding development processes effectively.

2. Played a pivotal role in identifying and resolving technical challenges, resulting in a notable decrease in user-reported problems. This proactive approach contributed to a smoother user experience and increased user satisfaction with system functionality.

3. Engaged in comprehensive data analysis tasks, leveraging data analysis techniques to identify areas for improvement. Analyzed system usage data, user feedback data, and system performance data, contributing to enhancement in system functionality and user experience.

4. Collaborated with development teams to refine Agile methodologies, streamlining project delivery processes. Maintained meeting logs to track progress and identify action items, fostering transparency and accountability in data-driven projects.

5. Provided application support and consulting services to new users. Documented requirements and collaborated with cross-functional teams to optimize Agile practices, driving efficiency and promoting a culture of continuous improvement in data-related projects.